SmartWool socks keep your feet warm when it's cool outside, cool when it's warm outside, and comfortable all the time. Their unique wool fabric is soft, and doesn't itch like conventional wool.

For over 17 years SmartWool has been combining the latest in innovative design, technology and construction with the best wool nature has to offer, and it's this expertise and experience combined with their passion for mountain sports that makes their products so unique.

At the heart and soul of every SmartWool product is nature's finest Merino wool. SmartWool uses this product, because they say it's the best fiber available for outdoor apparel — manages moisture better than cotton, smarter than synthetics and more comfortable in any weather condition. In SmartWool's hands, it becomes extraordinary.

SmartWool makes Merino wool more comfortable through innovative fabric creation and smart construction. Through specialized knitting technologies, they've created fabrics that maximize the benefits of Merino wool. They use smart garment construction to create products that offer the right amount of wool for maximum comfort and performance; more wool in areas where the body tends to chill and less where the body tends to run hot.